Grandma's Hat Makes a Strong Comeback This Winter: Retro Knit Hats Become the New Favorite in Fashion Circles
As temperatures across the country continue to drop below freezing, knit hats, which combine warmth and styling functions, have ushered in a consumption boom. Among them, a retro-style knit hat affectionately called "Grandma's Hat" by netizens has emerged unexpectedly. Transforming from a classic item in the elders' wardrobes to a must-have for fashion street shots, it has sparked a "warmth revolution" in the fashion circle. Behind this trend reflects the new consumption trend integrating material upgrading, design innovation and environmental protection concepts.
The popularity of "Grandma's Hat" is no accident, and the promotion of trend communication has played an important role. Recently, this kind of retro knit hat has frequently appeared in various fashion street shots, and the wine red style even has a 30% premium on the Dewu APP, which shows its popularity. From the domestic fashion circle to the international fashion scene, this knit hat trend continues to heat up, completely breaking the public's inherent perception that knit hats are "old-fashioned". Compared with complicated accessories, this soft-lined brimless knit hat can subtly modify the face shape. When matched with winter items such as down jackets and coats, it not only neutralizes the sense of heaviness, but also enhances the sense of layering in the outfit, perfectly realizing the dressing demand of "being warm and beautiful at the same time".
Behind the trend is the quality upgrade and design innovation of the knit hat market. In terms of materials, environmental protection has become a core keyword. Many brands have adopted sustainable materials such as recycled cashmere and organic cotton. Many recycled cashmere hat styles are regarded as a weather vane of future fashion due to their soft texture and low-carbon properties. Domestic designer brands have integrated the hand-weaving techniques of ethnic minorities into retro hat shapes, making knit hats not only clothing items, but also carrying cultural connotations and endowing consumption choices with more emotional value.
Design innovation has expanded the family of "Grandma's Hat" and provided precise solutions for different dressing needs. From the perspective of face shape adaptation, people with round faces are suitable for earmuff tie styles. The drooping ties can extend the visual lines vertically and weaken the roundness of the face; people with square faces are recommended to choose the "double pom-pom" turned-up brim style. The soft pom-poms and curved brim can neutralize the edges and corners of the face and add a soft temperament; people with long faces are most suitable for short knit hats with furry edges, which can shorten the proportion of the face and avoid the overly elongated visual effect.
Scenario-based dressing needs have further highlighted the practicality of knit hats. In the commuting scenario, simple-style knit hats in basic colors such as oat milk white and dark gray, when matched with blazers or woolen coats, can not only resist the early morning cold wind, but also maintain a capable professional temperament; during weekend leisure time, colorful cable-knit styles can be matched with sweatshirts and denim jackets to instantly enhance vitality, while the cream-colored style with pom-poms combined with down jackets shows a soft and cute look; when skiing or hiking outdoors, knit hats with windproof linings become a rigid demand. Some brands have launched waterproof knit hats that balance warmth and functionality, solving the dressing pain points in rainy and snowy weather.
In terms of color selection, low-saturation colors such as "oat milk white" and "vanilla khaki" have become mainstream because they are close to Asian skin tones and have high adaptability. Taobao data shows that the sales volume of these colors has increased by 120% year-on-year. In addition, the "same-color dressing method" which is particularly popular this year is also applicable to knit hats - a dark brown knit hat with a caramel coat, and a navy blue style matching a dark blue down jacket can create a sense of high-end without complicated matching; fashion lovers who dare to try will choose contrasting color matching. The combination of a wine red knit hat and a black down jacket is particularly eye-catching on the winter street and has become a classic color matching in street shots.
Diversified price ranges have further promoted the popularization of the trend. To meet different consumption needs, the market presents a pattern of "high-low matching": high-end brands' environmentally friendly material styles are priced above 1,000 yuan, focusing on quality and design; fast fashion brands launch affordable styles around 100 yuan, meeting the cost-effective needs with simulated designs; domestic brands focus on practical functions, and their windproof and warm styles have become the first choice for students and office workers due to their high cost performance. Xiaohongshu platform data shows that there are more than 500,000 notes related to "affordable grandma's hats", which has become a core keyword in winter dressing topics.
Industry insiders analyze that the popularity of "Grandma's Hat" is essentially a manifestation of the return of rational consumption - consumers no longer blindly pursue big-brand logos, but pay more attention to the practicality, comfort and value recognition of the items. From environmental protection materials to cultural empowerment, from trendy items to daily wear, the trend evolution of knit hats confirms the truth that "fashion comes from life". This winter, a knit hat that combines warmth and attitude is becoming a "just-needed fashion" in everyone's wardrobe.
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